The Broadsheet for July 12.: Good morning, Broadsheet readers! J. Crew takes steps toward a Madewell IPO, Emmy nominations are likely to feature lots of female-led comedies, and we learn about a new kind of quota. Have a wonderful weekend. – A quota for VCs. Quotas are a concept that pop up plenty in diversity conversations since they’ve been introduced in some countries—and recently, the state of California—to address the dearth of women on boards of directors. Now, a new initiative in the Netherlands is deploying the tool to target another area of business where women are underrepresented: venture capital.