Summary List Placement Estimated total funding for each startup is based on reports from PitchBook unless otherwise specified. Armoire: clothing rental for the modern woman Startup: Armoire Recommended by: Hope Cochran, Madrona Ventures  Relationship: No financial interest  Total funding: $11.53 million What it does: Armoire is a clothing rental service designed for working women. Members pay a monthly subscription fee to rent garments from a wide array of high-end brands. Why it's on the list: When the coronavirus outbreak hit the US, Armoire was quick to overhaul its offerings from dresses and structured blazers to comfortable apparel for working from home.