'The world will continue to demand more and more oil', the Heritage Foundation told Rigzone. : In an exclusive interview, Diana Furchtgott-Roth - Director, Center for Energy, Climate, and Environment, and The Herbert and Joyce Morgan Fellow in Energy and Environmental Policy, at the Heritage Foundation - told Rigzone that oil demand will never peak. “The world will continue to demand more and more oil as countries get richer and demand for energy rises,” Furchtgott-Roth said. “Peak oil is a myth originating with King Hubbard in the 1970s. It’s been disproved,” the Heritage Foundation representative added.