This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. A bull market can make even a troubled industry look good. And make no mistake: The asset management industry is troubled. Strong market returns have masked the pain, feeding complacency rather than sparking a fight for survival. The industry’s challenges often get boiled down to a battle between active and passive management. Investors have become increasingly price conscious, and the rise of exchange-traded funds has made index investing easier than ever.