Online media platform raises Rs 25 crore from Elevar Equity, TPG Rise. : Online media platform The Better India, which publishes positive stories related to social development, travel, environment and women empowerment among others, has raised around Rs 25 crore ($3.5 million) in Series A round. The Elevar Equity-led investment round also saw the participation from TPG Rise (The Rise Fund). With this investment, The Better India aims to launch a curated marketplace that will benefit micro, small and medium enterprises, self-help groups and NGOs who make great products but lack access to consumer markets.