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The $10-billion Sports Tab - The Chronicle Of Higher Education

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Deep within the stadium, the team gathered for a college football ritual. The marching band gave its cue, and the players bounded through a long tunnel, a blue-and-white blur, pumping fists and high-fiving students who had gathered to cheer. For a few moments, it was possible to believe that the team’s enthusiasm would be met by the roar of spectators and the full pageantry of game day in the Deep South. But then the tunnel ended and the team, the Georgia State Panthers, emerged into the largely empty 70,000-seat Georgia Dome, home of the NFL’s Atlanta Falcons.

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