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Storytelling Is The Ultimate ‘growth Hack,’ Says Npr Podcaster Guy Raz

by forbes.com posted 1week ago 21 views
In the new book, How I Built This, Guy Raz says great entrepreneurs are great storytellers. : Famed venture capital investor Ben Horowitz once said, “The CEO’s main job is to be the keeper of the vision and the story.” Guy Raz agrees. Raz is the popular host of several NPR podcasts that reach millions of listeners a month. He shares the stories of famous startups and inspiring entrepreneurs in his new book, How I Built This. I connected with Raz over Zoom recently to talk about the power of story to fuel an entrepreneur’s success.

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