A study conducted by First Round Capital, a prominent early stage venture firm in Silicon Valley, found that 70% of startup founders predict that investors will be calling the shots for venture deals in 2020. That would be a marked turnaround from recent years, where venture capitalists strive to appear "founder-friendly" in a market where investors have to compete to win the chance to invest in the hottest startups. The same study also found that 65% of founders anticipate having more difficulty raising funding in 2020.