Sonder Becomes Travel’s Newest Billion-dollar Brand After Raising $225M For Its Airbnb-style Hospitality Business
Francis Davidson wants to turn his apartment-style hospitality startup into the next Hilton. : Francis Davidson admits it's easy to look at Sonder's website and think the hospitality startup is just trying to clone Airbnb's succcess. The company offers apartment-style rentals with kitchens and unique decor but manages them professionally with fresh towels and 24-hour concierge available via text. But that's just the start for Sonder's cofounder and CEO. He wants to build the next Hilton. "My hope is that we're going to be able to build an iconic consumer brand within hospitality," Davidson, 26, says.