Private investors may be overlooked by large companies, but the small-cap sector can meet their needs in a rapidly-evolving market, writes Amanda Taylor. For the small-cap company there is a large and often overlooked opportunity through engaging with private investor investors. Building a loyal and supportive private investor base is key to growing a listed company and can gain significance and help to reduce volatility as the company grows. Private investors (also known as ‘retail’ investors) are becoming a larger and more influential part of the investor ecosystem.