Coinciding with the first day of global climate talks in Poland, Royal Dutch Shell laid out a plan to create and publicly report near-term carbon targets and link their achievement to executive remuneration. The commitment is another indication of shifting tides in the fossil fuel industry. Last year, Shell proposed reducing the carbon footprint of its products 20 percent by 2035, ratcheting up to 50 percent by mid-century. But those goals were non-binding. The new plan, in addition to offering short-term accountability using three to five-year targets set annually starting in 2020, ties the goals to executive salaries.