In the NCR market, the company is developing a mid-income project under the Joyville brand. : Diversified firm Shapoorji Pallonji's real estate arm has planned to launch nearly 35 million sq ft of projects across its existing markets this fiscal, a senior company official said. The company plans to launch three projects in Delhi- NCR this fiscal, which will mark its foray into the market, its Group CEO Venkatesh Gopalakrishnan told PTI here. "We have nearly 90 million sq ft of development in the pipeline.