Chinese e-sports company FEG announced on Wednesday that it has secured nearly RMB100 million (US$15 million) in a pre-series A financing round from Chinese investment firm China Sports Capital. Other investors including China-focused private equity firm SAIF Partners and Chinese venture capital firm Sea of Stars Capital also participated in this round. "This investment is yet another indication that e-sports has now reached a popularity that is on par with other sports in China," said FEG in a statement.