LOS ANGELES--(BUSINESS WIRE)--Scalefast, the direct-to-consumer digital commerce platform for lifestyle brands, announced that it has secured $8 million in Series A funding, led by BGV. Additional funding participation comes from Adara Ventures, B&Y, French Partners and CIC Capital. This investment will be used to expand services and support to existing clients and, toward further development of its ecommerce personalization technology, which enables brands to offer a superior, relevant sho.