Standing at 1,070 feet with 61 floors, “Salesforce Tower has already become synonymous with San Francisco and its skyline.” Americold CEO Fred Boehler went from a career in supply chain management to a position overseeing more than 150 temperature-controlled facilities around the world. In the last decade alone, the REIT market has grown in market capitalization, assets, diversity, and geographic reach. Tower and data center REITs have contributed to the proliferation and ever-increasing adoption of new technology. CorePoint’s moves are meant to drive both leisure travelers and price-sensitive business travelers to their hotels.