Qualtrics, a Utah-based startup, filed to go public on Friday. The startup, which is backed by venture capital firms Sequoia and Accel, was last valued at $2.5 billion. The IPO is being led by Morgan Stanley and Goldman Sachs. Qualtrics, a Provo, Utah-based startuped that sells "experience management" software, has filed to go public. The company will list on the NASDAQ under the ticker "XM" — a reference to the type of software it sells.