A Pornhub billboard in Times Square A Canadian private equity firm has acquired MindGeek, the company behind Pornhub, YouPorn, and other major adult media sites. Financial Times reported that newly formed Ethical Capital Partners acquired MindGeek for an undisclosed amount and that it will continue to operate under an unidentified group of current executives alongside an ECP management team that includes “lawyers and former cannabis investors.” ECP also confirmed the news on its site. MindGeek is a massive but troubled brand.