People.ai raised $30 million in funding from Andreessen Horowitz and other VC firms. It's the second startup that CEO Oleg Rogynskyy has founded. The process of building a succesfull startup gets more familiar the more you do it, just like a video game, Rogynskyy reckons. Starting a company is like playing a Super Mario game. At least that’s what Oleg Rogynskyy, founder and CEO of artificial intelligence startup People.ai, believes. “The more times you go through the initial levels, the more comfortable you get,” he tells Business Insider.