Who says money can’t buy happiness? : Who says money can’t buy happiness? John Foley, the CEO of home exercise equipment maker Peloton, writes in its newly-released IPO prospectus, “On the most basic level, Peloton sells happiness. But of course, we do so much more.” In its S-1, Peloton describes itself as “a technology company, a media company, an interactive software company, a product design company, a social connection company, a DTC retail company, an apparel company, and a logistics company.” Come on.