Peloton, which sells digital exercise bikes, has reportedly chosen banks to lead an IPO. Goldman Sachs and JPMorgan will lead the IPO, according to Bloomberg, which reported that the deal could value the company at more than $8 billion. Peloton, a digital exercise equipment company retailer, has reported lty chosen bankers for an IPO. Goldman Sachs and JPMorgan will lead the IPO, according to Bloomberg,  which added that the deal could value the company at more than $8 billion.