London-based fintech Bud just completed its series A funding round. : The open banking fintech startup Bud just completed its series A funding round, securing $20 million from a group that includes Goldman Sachs and HSBC, plus banks in Australia, South Africa, and Spain. The London-based startup provides a platform for users to find the most cost-effective products by allowing financial institutions to share data about their customers’ financial habits (with permission). Data-sharing also allows banks to come up with new financial products to suit current and potential customers.