Narvar, a customer engagement platform, today said it has raised USD 30 million (about Rs 210 crore) in funding, led by Accel. The series C round has seen participation from new investors -- Salesforce Ventures and Scale Venture Partners as well as other existing investors, including Battery Ventures, Narvar said in a statement. Ryan Sweeney, partner at Accel, will join Narvar's board, it added. Since its founding in 2012, Narvar has raised USD 64 million in total funding. Narvar helps brands to engage and build long-term loyalty with their customers.