Once described as a “financial disappointment” before a rebrand, Miracle Mile Shops celebrates 22nd anniversary. : Once described as a “financial disappointment” before a rebrand, Miracle Mile Shops celebrates 22nd anniversary. What started as a shopping center that “struggled” inside the former Aladdin has evolved into the Miracle Mile Shops — a more than 1 mile shopping and entertainment destination attached to Planet Hollywood — that is celebrating its 22nd anniversary on Wednesday. “It was originally part of the Aladdin and it had some troubles when they originally opened,” said Brian Sorrentino, director at ROI Commercial Real Estate.