Michael Jordan is backing an esports start-up, the first foray by the legend of traditional sports into the burgeoning industry. The basketball Hall of Famer and owner of the NBA’s Charlotte Hornets is joining an investor group putting $26 million into AXiomatic Gaming, which owns the professional-gaming franchise Team Liquid. The round is being led by Jordan, investing thorough his family office, and Declaration Capital, the family office of Carlyle Group billionaire co-founder David Rubenstein. AXiomatic was formed in 2015 to capitalize on the esports industry, which features professional video-game players competing for prize money in front of often-huge audiences.