General Catalyst managing director Holly Maloney invests in health and wellness startups for the Boston-based venture capital firm. The former college athlete recently led the firm's $60 million investment in at-home fitness startup Tempo and is joining the company's board. She told Business Insider that she is also interested in startups that go beyond direct-to-consumer models by incorporating insurance providers and employers into the business plan, something she predicts will become more important given the nature of remote work combined with the public health crisis.