Many female ex-Googlers have gone on to top posts at other big-name tech companies, and some have launched their own startups. This is what Fortune’s Pattie Sellers calls “the Google Effect.” “Google has always wanted to have a major impact on the world,” said Francoise Casals Brougher, who left Google for payment startup Square. “Having us go to other companies is an extension of that.” Sandberg served as Google’s VP of online sales and operations before she quit to become COO of Facebook