The booming cannabis industry has given rise to a number of private equity funds dedicated to the sector. Mitchell Baruchowitz, the managing partner of Merida Capital, discussed his investment thesis and what makes cannabis such a unique industry. Baruchowitz and his firm build intricate behavioral profiles of companies they're evaluating. The booming cannabis industry has given rise to a number of funds solely focused on investing in the sector. New York-based Merida Capital, a private equity fund led by former corporate attorney Mitchell Baruchowitz, is one of those funds.