The year 2017 was when the world woke up to the plastics problem. Blue Planet II showed the world exactly where all the plastic was ending up—on our beaches, in the stomachs of whales and strangling our ocean life. In the United Kingdom, these images have sparked as much public outcry as what was felt during the Deepwater Horizon oil spill in 2010. The response from the public and the world’s institutions has been significant. Governments are looking at interventionist measures to rid the world of single-use plastic—from plastic bags to straws to coffee cups.