Krispy Kreme Outlines Brand Plans As It Goes Public

by adage.com posted 1month ago 11 views
The doughnut brand’s return to the public markets follows millions of doughnut giveaways tied to the pandemic. : Krispy Kreme Inc.’s shares soared in their first day of trading, giving the doughnut chain a much-needed lift a day after it was forced to downsize its initial public offering. The stock reversed an early decline to jump as much as 26% to $20.58 a share Thursday. The Charlotte, North Carolina-based company, which is owned by investment firm JAB Holdings BV, opened at $16.30, below the $17 IPO price. The roller-coaster debut reflects the volatile environment for restaurants as the pandemic subsides.

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