Fin-tech company Kissht Wednesday said it has raised USD 30 million (over Rs 218 crore) in funding led by Vertex Ventures SEA and India and Sistema Asia Fund. The series C round also saw participation from existing investors, Fosun RZ Capital, Ventureast and Endiya Partners. The company has raised about USD 44 million till now. Founded in 2015 by Krishnan Vishwanathan and Ranvir Singh, Kissht provides purchase financing and personal loans to customers through a financial technology platform that is integrated with online and offline merchants.