Square Roots, a vertical farming startup cofounded by Kimbal Musk and Tobias Peggs, announced today that it had raised a $5.4 million seed round, led by New York City-based Collaborative Fund. The startup is the high-tech component of restaurateur Musk’s — the younger brother of Elon — ambitious plan to get fresher food to more Americans, develop a more direct relationship between consumers and farmers, and help farmers come up with solutions to modern challenges of the industry. “We want to bring the farm to a new generation of farmers,” Musk tells VentureBeat in an exclusive interview.