How will proptech change apartment property management? : Proptech investment has soared over the past two years and hit record highs in 2019, as the $3.5-trillion commercial real estate market undergoes its much-needed digital transformation. Large multi- and single-family rental owners and operators recognize the opportunity in front of them and are swiftly adopting technologies at unprecedented rates to streamline operations, improve resident experience and ultimately differentiate themselves in an ultra-competitive environment. To this point, proptech, and more specifically ‘rent tech,’ have attracted strategic investors from either early-stage venture firms focused on real estate technology or large owner/operators and REITs.