In the latest J.P. Morgan diversity and equity initiative, the firm has teamed with the United Negro College Fund to create the J.P. Morgan Wealth Management HBCU Scholarship Program. The initiative is part of the $30 billion Path Forward commitment to advance racial equity that JPMorgan Chase announced Oct. 8. Building on that commitment, J.P. Morgan Wealth Management said in March it set a goal to hire 300 more Black and Latino advisors by 2025.