Introducing Properly, The Real Estate Industry's First Full-Service, Online Brokerage Announces $1.5 Million Seed Round & Rebrand. Virgent Realty is rebranding to Properly following their $1.5 million investment round from the investors that backed well-known companies such as Casper and Warby Parker. PR Newswire ATLANTA, Oct. 24, 2018 ATLANTA, Oct. 24, 2018 /PRNewswire-PRWeb/ -- The first full-service, online brokerage for home sellers, Virgent Realty, has rebranded to Properly. The rebrand follows a $1.5 million seed round led by NextView Ventures and Lerer Hippeau, East Coast venture capital firms, early investors in companies like Warby Parker, Casper, BuzzFeed, and TaskRabbit.