Consultant Ali Palmer speaks to Pamela Maynard, Area President of Europe at Avanade – which provides innovative solutions and services for worldwide clients using the Microsoft platform. Pamela has worked at the company since 2008 and has over 15 years’ experience in the technology sector. Avanade has introduced several initiatives to make a career in I.T accessible to all women and was recently named a top company for women. One of the biggest hurdles preventing women from entering the industry is undoubtedly the lack of female role models.