Adtech company IgnitionOne sold off in a fire sale to Zeta Global to Publicis Media in November after the company couldn't renew a line of credit. According to interviews with 12 former employees and eight other people close to the company, IgnitionOne's problems stemmed from management's personal investments into the company and challenges in diversifying revenue, despite pivoting a number of times. As the problems mounted so did the bills. Investment firm Progress Partners, adtech company PubMatic, and Amazon's AWS have alleged that IgnitionOne owes them hundreds of thousands of dollars in services.