2020 investments surpassed in 6 months as VCs, PEs bet on increased digital adoption. : Amazon and Walmart are dominant, but in a tiny corner. Overall e-commerce is only 4% of India’s $800 billion retail market. Unicommerce, e-commerce focused SaaS (software as a service) platform, analysed fashion trends for the period of FY2021 and FY2020 with a sample size of over 70 million orders.