Highspot uses machine learning to help salespeople land and retain customers by organizing and recommending the types of sales content, such as brochures or case studies, most likely to help them win a deal. The Seattle-based startup was cofounded by a former Microsoft exec who served as a chief marketing officer under Satya Nadella. Highspot announced $75 million in funding from existing investors ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures, and Sapphire Ventures. The funding follows a $60 million Series D round in June.