Ibrahim Gokcen, the digital chief technology officer for industrial giant Schneider Electric, has some words of caution about deep learning—the latest craze in artificial intelligence. Sometimes, conventional data crunching works just fine. All of the technology sold by Schneider that warns corporate customers when their industrial equipment may fail uses basic analytics or statistical analysis to make predictions. Although the software incorporates machine learning, it doesn't use deep learning, a technology that has led to breakthroughs in image and language translation.