SAN FRANCISCO, January 22, 2019-- San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer sector, announced today that it has acquired a majority stake in jane iredale, a globally recognized makeup and skincare company that embraces a holistic approach to beauty. SFEP will partner with founder Jane Iredale and her management team as the company embarks on its next phase of growth. Terms of the deal were not disclosed.