Investors pulled $16.43bn from the hedge fund industry in June, bringing year-to-date (YTD) outflows to -$44.61bn, said eVestment. According to June 2019 eVestment Hedge Fund Asset Flows report, overall industry AUM stood at $3.273tn in June. 57% of reporting managers had net redemptions, and the month capped off the fifth consecutive quarter of industry redemptions in June, said the report. For hedge funds managers, this highlights the importance of having a compelling marketing and investor relations message that highlights performance, expertise and other elements that set one fund apart from another.