MaxWholesale, a business-to-business (B2B) ecommerce and supply chain platform, operated by New Delhi-based 99 Algorithms, has raised $3 million in Series A round led by IAN Fund and Al Falaj Investment Company (AFI), the Abu Dhabi-based private family office focused on venture capital and private equity investments. Returning investor Abhinav Grover of Maple Capital also invested in his personal capacity, as did former CFO of Naukri.com parent Info Edge (India) Ambarish Raghuvanshi and managing director of women's ethnic wear brand Biba, Siddharth Bindra.