Women who wear plus sizes spend 20 cents on the dollar to what women who wear straight sizes spend on clothing—a discrepancy that puts that stray 80 cents up for grabs to retailers who are able to provide actual fashion options to the 67% of U.S. women who wear size 14 or above. That’s why Dia&Co, the plus-size fashion startup that started with subscription boxes, just raised a whopping $40 million—on top of $30 million that the company raised in early 2017 but never announced. The $70 million in newly-announced funding brings Dia&Co’s total capital up to $95 million.