The right real estate asset management firm can create a seamless process for you to invest in private real estate. The firm can select, manage and hold or sell real estate to give you access to high-quality commercial properties. The firm takes care of vetting investment properties, but you must evaluate your real estate investment firm and its managers. Jump into private real estate investment with confidence by holding your real estate manager to our top five standards. 1. Check out property locations. Be sure your firm chooses investment property locations based on data-driven decisions.