The activist investor will serve as strategic adviser to Aurora Cannabis Inc.: On March 13, 2019, Aurora Cannabis Inc. (ACB) announced the appointment of activist investor Nelson Peltz to its board of directors. Peltz is the founder and CEO of Trian Partners, a New York-based hedge fund focused on activist strategies. According to the press release, Peltz in his role as strategic adviser will advise Aurora on its global expansion strategy as he also helps it to identify potential partnerships to facilitate expansion into various new market segments.