How consumer data provider Yodlee can help bolster hedge funds’ portfolio-building process Submitted By Hugh Leask | 29/10/2020 - 4:37pm Yodlee, an information aggregation and analytics provider specialising in consumer spending and credit card sales data, says hedge funds are increasingly seeking out such alternative data in their hunt for alpha. Nikhil Nadkarni, vice president, data products at the Bay Area, California-based firm, explains how the firm’s service can offer hedge funds and other investment managers a view into how a company is performing and how consumers are reacting to new products and services, in turn bolstering managers’ research processes.