The story of an entrepreneur who is helping women to confidently live their purpose. Period. : Globally, menstruation is worth billions. In 2016, the feminine hygiene product market was worth $23 billion, to be exact. And it is expected to grow to $32 billion in 2022. So it's no wonder that recent years have seen many women-led period startups launching and even a Bollywood movie devoted to the topic. Sure, these entrepreneurs want to redefine the market by helping make menstruation easier for women, taking power away from massive corporations and giving women control over their reproductive health, but it's also big business. But Megan White Mukuria has different aspirations.