The industry is aware, and trying to ease your mind as well as increase your safety. : If this is your first time registering, please check your inbox for more information about the benefits of your Forbes account and what you can do next! Eager to travel, but worried about staying at hotels? The industry is aware, and trying to ease your mind as well as increase your safety. The American Hotel & Lodging Association (AHLA) released the “Safe Stay Guest Checklist” for guests on how to travel safely while also creating a standardized safety experience nationwide.