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Honest Company Alum Raises $8M For ‘natural’ Perfume Startup

by fortune.com posted 2days ago 12 views
FirstMark Capital led the investment in the latest beauty brand to "go natural": Most venture capitalists probably aren’t looking at perfume deals. But that doesn’t mean there isn’t room for fresh thinking in the fragrance industry—especially for startups tapping into the growing appetite for all things “natural.” On Wednesday, Skylar, a Los Angeles-based beauty brand that has developed a line of “safe scented products,” announced that it has raised $8 million in Series A funding. (The round brings its total funding to $11 million.)

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