A new book by CNBC host Scott Wapner retells the Herbalife-Ackman battle from its origins. : The mix of a dramatic story arc, stock price turmoil and strong personalities made the tussle between herbal supplements company Herbalife Ltd. (HLF) and noted hedge fund manager Bill Ackman a compelling story. Both parties ground out the battle until Ackman, reeling from losses on other investments, finally sold his stake for a loss. But it was the TV announcement of a short that started the war.